You Are the Brand

You are the brand.  Whenever you go out there – whether for a job interview or to build networks (even make friends!) – you position yourself as someone who can offer something valuable or life-changing. 

You can’t avoid it: the way you dress or talk or compose yourself communicates how you want to be perceived. You are your brand. And this video by Reinventing You author Donnie Clark lays out five important points to set yourself a cut above the competition, namely: 

1. Build your skills
2. Leverage your points of difference
3. Develop a narrative
4. Reintroduce yourself
5. Prove your worth

Watch him explain it here. 

By Evan Tan

Evan Tan is a writer & communications professional based in Manila, Philippines.

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