Your Inner Slave Driver: The Zeigarnik Effect

I guess everyone struggles with productivity every now and then. Some perhaps even more so than others. 

I found the video below very interesting because it reminded me of how willpower is an exhaustible resource (for more about this, clickhere) and that you have a personal slave driver called The Zeigarnik Effect. 

So how do you get the Zeigarnik Effect to pummel you into doing an unleft task? The Nike slogan said it best: just do it. Start on the task and –zim zala bim!- watch how guilt gnaws you the moment you try to leave that particular task unfinished.

Watch the video below:

By Evan Tan

Evan Tan is a writer & communications professional based in Manila, Philippines.

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